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Passive Marketing | Commercial Vehicle Wraps in Rochester

Commercial Vehicle Wraps in Rochester, Dodge Center, and the entire southeastern Minnesota area


Commercial vehicles are the driving force of many businesses. Your vehicle is a commercial vehicle because it is used for transporting goods, transporting passengers, or performing road-based services. From trucks of all sizes to busses, taxis, and anything else that is labeled as a business enterprise vehicle, each commercial vehicle has a general-purpose- to make your business money.

On the other hand, passive marketing is the process of marketing a business without actively doing a single thing. This can range from billboard signs to vehicle wraps. Passive marketing is marketing a business without the use of inconveniencing a customer. The main point of active marketing is to place ads in the direction of where the target customers are already looking. This is different than the typical active marketing techniques because of the degree to which the customer cares to see an advertisement. For example, there is speculation that the purpose of an advertisement is supposed to reach the target customer by actively engaging them in the business. There are times where active marketing works, but the advantage of passive marketing is the degree to which a customer has to engage in the advertising. Let’s face it- pesty, active advertising can make us dislike a business. To engage all types of target customers, it is important to mix in both active and passive advertising. One of the most effective (and proven ways) to passively advertise a business is by using a commercial vehicle wrap. This serves as a moving billboard whenever your car is in motion.

Here at National Fleet Graphics, the services we provide can take your business’ marketing to the next level. Regarding passive marketing, we provide a wide range of free-look items that can be tailored to your business. The services can range from all sorts of projects; however, one of the most efficient ways of passively advertising a business is to mindfully advertise it on your business’s work vehicles. By using our commercial vehicle wraps, you are potentially engaging over 5,000 customers in a single day. Depending on the amount of mileage that is put on a single fleet vehicle, this number can range all over the place. In other words, the more active the vehicle is, the more visible the message is to potential customers. It is important to note that we provide different types of commercial vehicle wraps. We provide value at any budget while ensuring that top-quality is taking place. These are the types of fleet wraps that we offer:

  • Full Vehicle Wraps
  • Partial Vehicle Wraps
  • Spot Graphics

At National Fleet Graphics, our team will guide you through the process from start to finish. Since 2001, National Fleet Graphics has been supplying customers with quality products at a competitive price, all in a turnaround time that can’t be beat. We help businesses stand out from the crowd.


National Fleet Graphics is a family-owned and operated custom design and branding company specializing in a variety of branding from vehicle graphics and wraps, to signs and banners, to decals and apparel. With a skilled team of designers, producers, and installers, we are proud to provide the highest quality graphics that will help your business stand out from the crowd. As we like to say, “Our business is to make your business look good.” Contact us to bring your next project to life!