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Custom Sign Company in Rochester | Standing Out From The Crowd

Custom Sign Company in Rochester, Dodge Center, and the entire southeastern Minnesota area


Standing out from the crowd may seem a tad general because there are many associations with the phrase “standing out”. For instance, what is “standing out” for your business? Where do I need to “stand out”? These two questions lead to a simple, yet often confused answer of “it depends”. For example, if your business is in the construction industry, you will stand out to other crowds differently than if your business had to do with the food/service industry. There are many different types of business structures. The best-proven way to “stand out” for any business is to redesign your logo. By offering a diverse, yet attractive sign is to leave it to us. Here at National Fleet Graphics, our custom sign company will help your business stand out like a diamond.

According to our research, the average American may see over 5,000 advertisements a day. At first, that number may seem a little out of proportion; however, advertisements are just as abundant as ever. There is always a logo or a motive behind a message, and a lot of the time, we do not even notice the signs and signals of the average advertisement. The types of signs that we offer can impact the message of your business, more often reeling in your target market easier than before the logo update. Our signs are growing to be more popular over time because our customers realize that we want to help their business succeed. To help your business stand out from the rest, these are some of the examples of our custom sign company:

  • Office Signs
  • Stand-Off Signs
  • Retractable Banners
  • Tablecloth Banners
  • Tradeshow Displays
  • Canvas Prints


These signs can be posted in several different areas. Regardless of the product of quantity, the quality of the results and the superior customer service of our custom sign company is second to none. Here are some of the applications of our past products:

  • Interior Signs
  • Exterior Signs
  • Wall Graphics
  • Floor Graphics
  • Window Graphics
  • Banners

Making a legitimate sign may seem daunting at first. The issue that most business owners run into is trusting another business to help bring their products/services to life. To establish a brand identity, it is essential to hit all targets of the typical customer while keeping the idea simple. The same applies to making a sign. There are three key elements needed to establish a successful brand identity. The first is the visibility of the sign. The purpose of the sign is to get your business recognized. The sign should be a normal size for its environment. For example, if a billboard sign is 1 square foot in its total area, this will reduce the amount of potential traffic to your business. Second, readability is important to your sign’s success. There needs to be a balance of information that is given to the target market while simplifying it as much as possible. Using clean fonts and clear-cut images is a great example. Third, the success of the sign relies on the information provided on the sign. While trying to make the sign readable, the sign may be over-simplified. Providing sufficient information about your business is always the balancing game. If all three of these elements are done successfully, the business sign will thrive.

National Fleet Graphics is a family-owned and operated custom design and branding company specializing in a variety of branding from vehicle graphics and wraps, to signs and banners, to decals and apparel. With a skilled team of designers, producers, and installers, we are proud to provide the highest quality graphics that will help your business stand out from the crowd. As we like to say, “Our business is to make your business look good.” Contact us to bring your next project to life!