Choosing the correct print size is critical for printing posters for brand promotion. According to research, customers still trust print advertisements despite the influx of digital data. 82% of consumers are more likely to trust print advertisements when deciding.
In this blog post, National Fleet Graphics LLC shares marketing secrets that can help you determine the right poster size for custom printing in Rochester, MN.
What Influences Poster Size for Custom Printing in Rochester, MN
Several factors come into play when determining the ideal poster size for your needs. Here, we’ll explore these considerations to help you make an informed decision:
Purpose and Content: The first factor to consider is the purpose of your poster and the content you intend to display. Are you creating a promotional poster for an event, an informational poster, or a piece of art? Different purposes may require different sizes to communicate your message or showcase your artwork effectively.
Location and Space: Where will your poster be displayed? The environment and available space play a crucial role in choosing the size. For instance, a poster for a busy trade show booth may require a larger size to stand out, while a poster for a small office wall may require a more modest dimension.
Audience Visibility: Consider the distance your target audience will view the poster. Larger sizes are typically more effective if your poster needs to grab attention from a distance. On the other hand, smaller posters can work well for more intimate viewing.
Design Elements: The complexity of your design and the amount of information you want to include will impact your poster’s size. A larger poster allows for more details, while a smaller one may require a simpler, more concise design.
Budget: Your budget is a practical consideration. Larger posters cost more to produce, so your budget constraints may influence your choice. However, balancing cost considerations with making a visual impact is essential.
Printing and Production Capabilities: Ensure your chosen size is compatible with your chosen printing service’s printing and production capabilities. Some sizes may be more cost-effective due to standard paper or printing sizes.
Aesthetics and Balance: Consider the aesthetics of the final product for custom printing in Rochester, MN. Your poster size should harmonize with your design, text, and accompanying visuals. Overly small or huge posters can disrupt this balance.
Transport and Display: Consider how you’ll transport and display your poster. Larger posters may require special transport considerations, and you’ll need an appropriate space to hang or mount them.
Brand Consistency: If you’re creating posters for a larger marketing or branding campaign, ensure that the chosen size aligns with your brand’s visual identity and consistency.
Call to Action: Your poster’s size should complement your intended call to action. If you want viewers to interact with the poster, such as scanning a QR code or reading detailed information, ensure enough space to accommodate these elements.