Vehicle branding is an efficient way to advertise your business on the go.
A well-designed vehicle wrap can turn your car, truck, or van into an attention-grabbing advertisement on wheels.
However, crafting the perfect design isn’t always straightforward.
Many businesses make costly mistakes that can reduce the impact of their wraps.
Here are five common pitfalls to watch out for and how to avoid them.
1) Ignoring Readability on the Road
Your vehicle wrap design should prioritize clarity. Remember, most people will see your vehicle while it’s in motion. If your text is too small or your fonts are overly complex, your message might get lost.
Tips for readability:
- Use bold, easy-to-read fonts.
- Keep your text size large enough to be visible from a distance.
- Limit the amount of text to essential information like your logo, tagline, and contact details.
Complex graphics or cluttered layouts can also distract from the message. Aim for simplicity to ensure your brand gets noticed.
2) Using Low-Quality Images | Vehicle Branding
Low-resolution images are a big no-no in vehicle wrap design. When enlarged, they can appear blurry or pixelated, diminishing the professional appearance of your branding.
How to avoid this mistake:
- Always use high-resolution images and vector graphics for your design.
- Consult with a professional designer or printer to ensure your files are optimized for large-format printing.
A crisp, high-quality design will make your wrap stand out for all the right reasons.
3) Choosing the Wrong Colors
Colors are powerful in vehicle branding, but poor color choices can sabotage your vehicle wrap. A lack of contrast between text and background or colors that don’t align with your brand identity can confuse or repel potential customers.
Best practices for color selection:
- Stick to your brand’s color palette for consistency.
- Use high-contrast color combinations to make text pop against the background.
- Test your design in different lighting conditions to ensure visibility day and night.
Also Read: How to Design Commercial Fleet Graphics for Maximum Impact
4) Overlooking Vehicle Features | Vehicle Branding
Your vehicle isn’t a flat canvas. Features like windows, handles, and curves can distort or obscure parts of your design. Ignoring these elements can result in a wrap that looks sloppy or incomplete.
Design tips to account for features:
- Map out your design on a template of your specific vehicle.
- Avoid placing critical information over seams, handles, or windows.
- Work with experienced professionals who understand how to adapt designs to vehicle contours.
5) Skipping Professional Installation
Even the best-designed wrap can fail if it’s poorly installed. Wrinkles, bubbles, and peeling edges look unprofessional and reduce the wrap’s durability.
Why professional installation matters:
- Experts have the tools and techniques to apply wraps seamlessly.
- They can ensure the wrap adheres properly, prolonging its lifespan.
- A professional finish reflects positively on your brand.
Final Thoughts
Vehicle branding is a fantastic way to grow your business, but success depends on a well-executed design.
By avoiding these common mistakes in vehicle wrap design, you can create a wrap that turns heads and effectively communicates your message.
Remember, your vehicle reflects your business, so investing in quality design and installation is worth every penny.
National Fleet Graphics specializes in creating exceptional vehicle wrap designs that captivate and elevate your brand.
Contact us today.
